“There is a fundamental difference between cows and screwdrivers.  Cows feel pain and screwdrivers do not”.  “Animals are not things”.  These words from Temple Grandin resonated with me, and really guided my focus as I started working with my father on his cattle farm.  The question I had to ask myself was, If I am going to commit to raising these animals, how can I change our farming practices in a way to reduce the stress and overall “pain” of the animals under my care.  Every animal has a basic fundamental right to life in an environment which is as comfortable as possible, and if my charge is to care for a herd, then it is my duty to provide such an environment.  I must provide high quality feed, abundant access to water, adequate space, and a low or no stress living space.  Understandably someone could identify flaws in my thinking because I am ultimately raising these animals to kill them, but it is how I tend to them while they are alive that is the core of my work.
     We also have a duty to our customers.  We are providing sustenance to people and our integrity is at stake if I do not provide the highest quality food I possibly can.  Reduction of stress is a key component to superior quality beef.  Increased stress triggers adrenaline and an increase in the Ph or acidity of the meat.  The adrenaline prepares the muscles of the animal for quick action which changes the tenderness and flavor.  There are two types of stress which must be managed.  The long term stress of the animal’s living conditions, and the short term stress of the moving, separating, and loading of the cattle.  Both can be effectively managed to provide the herd with superior environments, and the customers with superior food.
​-Benjamin Cookson